We’ve changed our lingo for the better. Affiliate marketing has been an ever-evolving sector of the ecommerce landscape since the beginning. In fact, the first affiliate marketing website, PC Flowers and Gifts, launched the same year as Amazon–1994. Only four years later, in 1998, ClickBank entered the scene. In the two and a half decades that affiliate marketing has existed, the language used to describe the process and the players has been decided by each individual company as they forge their way into a largely uncharted future. In fewer words, the industry has a lot of words, terms, definitions, and lingo. Since many affiliate marketing companies are not the megalith that Amazon is, the industry has not had sufficient consumer involvement to enforce the rhetoric in the front-facing sector of the business. “Google it” became a verb because it was used externally, not just among Google employees and their clients. “HopLink,” “Gravity Score,” and “Pitch P...